# Day 02 — Offer One-Liner

Manual: Guide 02 / First Offer Builder  
Output: one sentence that says who you help, what problem changes, and what result exists.

## 10-year-old mode

What do you sell, and what gets better after someone buys it?

## Fill this card

- Who it is for:
- Before state:
- After state:
- Deliverable:
- Boundary / what is not included:
- Proof you can honestly show now:
- Offer one-liner:

Formula: I help [buyer] fix [painful workflow] by delivering [artifact/system] so they can [clear next result].

## Safe AI help

Ask AI to draft ten plain-English offer sentences. Pick the clearest one yourself.

## Human approval lock

No guarantees, pricing promises, fake testimonials, public landing page, checkout, or outreach without review.

## Done means

A normal person can repeat what you sell without needing AI jargon.